Victoria Díez de la Vega

In 2012, I started a new stage in my professional career with the creation of 10vcomunicacion agency, specialized in the wine and gourmet industries and with more than 20 years of experience, 15 of them as accounts executive alongside José Peñin in Pi & Erre Comiunicación. In this period, I’ve been in constant contact with the wineries of all sectors of Spain, as well as regulatory boards with which I’ve worked in different communication aspects.

It’s been 15 years with direct relationships with numerous wineries, regulatory boards and national and international organizations.

International events: The New Values of Spanish Wines in New York, The Best Wines of Spain in Shanghai, Winecreator (in Ronda, with the participation of journalists and wine experts from all over the world), presentations of Guia Peñin in Germany and London.

Events organization in Spain: Salón de los Mejores Vinos de España (for 12 years), Salón del Champagne, Salón del Whisky, Salón del Cava 2000, wine tastings, sampling….Wineries: Arzuaga Navarro, Grupo La Navarra y Familia Belasco, La Rioja Alta, Marqués de Murrieta, Protos, Viñas del Vero, Finca La Estacada, Condes de Albarei, Ramón Bilbao, Castillo de Sajazarra, Absum,…and many more!

Regulatory boards and organizations: CRDO Somontano (international press), Vinos de Madrid (organization of Salón de Vinos de Madrid for 14 years), ICEX (presentation of the new website of wines)

Corporate magazines: Vinos de Madrid magazine, La Rioja Alta or Bodegas Ramón Bilbao. In the Sibaritas magazine, I collaborated with the publishing of coverage and in the advertising department for 4 years.

In 1992, I started in the wine and gourmet world through Restauradores magazine, in the advertising department y with the organization of events and presentations of the different editorial products to the media, authorities and restaurateurs all over the country.

Outside the sector, as a journalist I started working in sports media in Diario Sport and El Mundo Deportivo, in the basketball sector, following Madrid’s teams of the 1st division. And during 2 years, I worked as an editor in BIT magazine, targeted to the members of the Colegio de Ingenieros de Telecomunicaciones.

Training
Licenciada en Periodismo por la Universidad Complutense
de Madrid.
Técnico Superior de MARKETING. Instituto Europeo de Estudios Superiores COMMUNITY MANAGER – Responsable de Comunidades Digitales –  Asociación de la Prensa de Madrid
UNED – Inglés a través de la viticultura y la enología ALITER – Curso Superior de Mujeres y Liderazgo